WE’RE NOT WORTHY! WE’RE NOT WORTHY!: Over the holiday I finally got to drink a beer I’d wanted to try for years: Arrogant Bastard Ale. But even better than the name is the monogram on the bottle:
This is an aggressive beer. You probably won’t like it. It is doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory – maybe something with a multi-million dollar ad campaign aimed at convincing you its made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal. Perhaps you think multi-million dollar ad campaigns make a beer taste better. Perhaps you’re mouthing the words as you read this
I like ABA, but I find it funny that their ad campaign is considerably more memorable than their beer.