Alex Pareene on Trump:
Trump is giving every journalist in the country the opportunity to delve into his past financial troubles, his old political donations, his marriages, his horrid books, his failed business ventures, his defaulted loans — everything that the viewers of “Celebrity Apprentice” and the purchasers of Trump-branded crap don’t quite remember through the mists of time.
This is Trump undoing the years of public image rehabilitation that allowed him to host a show — on network TV, in prime time — in which he hires and fires people to begin with. He’s politicizing his straight-talking billionaire persona, and soon only Free Republic commenters will have him. There’s money in being a right-wing folk hero, as Ollie North could tell you, but it’s not Macy’s national ad campaign money. General-interest celebrity “business” books surely come with fatter advances than vanity right-wing publishing books, even with all that Scaife money still sloshing around.